Anatolia

We inherited the website. The first Craft build had not gone smoothly, and much of the original work had to be remodelled before the CMS would behave as a site of this size requires.

Over the following twelve months we worked through the site a section at a time: cleaning up the architecture, making sections maintainable, and tightening performance. It was discovery as much as build — finding what was there, then making it hold together for the editors and for visitors.

The result is a beautiful website that reflects beautiful products. Behind that is a highly technical Craft CMS.

The Anatolia team are meticulous about image quality and layout. Tile samples had to be shown in relative size, so a small mosaic and a large slab read as themselves, not as the same thumbnail in a different crop.

The collection grids needed the same care. Editors can place a large tile across two columns or two rows — see collections such as Serena, Lithoform and Majesto — and the grid still has to align perfectly. Simple on the surface; a serious piece of layout engineering underneath.

Even the hover state was exacting. A shadow had to fall on the tile itself, not the box around it, which meant generating cut-outs on a transparent background rather than a standard crop. Small interface details like this created a disproportionate amount of technical work.

This is an image-led website, and the client also wanted generous use of video — while expecting the site to load as if none of that were there. The home page has two videos on its own!

Those two requests do not naturally get on. The imagery is served from a CDN, which matters for a global company with visitors in many territories. Video, transforms and page weight were planned together so collection pages could stay snappy rather than collapsing under their own media.

Sizes, colours, finishes and styles multiply quickly. Getting that catalogue into a shape the team could manage after the fact — not only on day one — was a large part of the work. We are not kidding either — just check out this product page for the Soho collection.

We also added a favourites system, so visitors can bookmark products and come back to them. And we added French, Spanish and Turkish alongside English, so the same catalogue could be run as a multilingual Craft site.

We then built a microsite for Anatolia Capital, the company’s industrial property arm, using the design language of the main site.

It runs as a Craft multisite, so the team manage both properties from the same control panel. The property listing is faceted and filtered, and it had to feel as considered — and as fast — as the catalogue. Precise layouts and speed were essential here too.