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Understanding the need for #AltAtSource through six real-world scenarios

We explore how #AltAtSource solves the "human friction" of accessibility by embedding metadata directly into images — ensuring alt text stays with the file across platforms to save time, reduce costs, and reach every user.

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A square graphic split vertically. The left side shows a vibrant outdoor flower market stall with buckets of colourful tulips and bouquets under a white awning. The right side shows the same scene obscured by a heavy black-and-white pixelation filter, representing a lack of visual clarity. Overlaid in the centre is a yellow rectangular banner with the text "#AltAtSource" in a serif font, and a smaller blue banner below it angled upwards with the text "Six Scenarios" in a sans-serif font.

One week update: industry alignment for #AltAtSource is gaining momentum

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#AltAtSource — A campaign to fix the biggest gap in accessibility

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Designing for Markus. Why a single user inspired a global UI change.

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What is the difference between a hyphen, en dash and an em dash?

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