Recover Fiber
Recover is a a global leader in recycled cotton fiber and circular textile scaling. Their recycled cotton fiber was integrated into more than 200 million garments in 2025 alone.
The challenge
Off-the-shelf templates simply couldn't support the level of custom, interactive storytelling the brand required. The solution was to build the site on the Craft platform, providing an entirely bespoke digital foundation without rigid WordPress-style constraints.
Designed for long-term scalability, the system gives the client complete content ownership—enabling them to launch new sections and manage complex layouts independently, with zero day-to-day reliance on developer support.
Continuous refinement
Rather than requiring disruptive overhauls, the site’s design has evolved gracefully through continuous, purposeful iterations.
Its aesthetic remains clean, minimal, and intentional. Built on a foundation of white and light grey backdrops with strong accents from the brand’s signature blue palette, the interface stays out of the way — allowing high-impact imagery and photography to take centre stage.
Interactive storytelling
Bringing the story of recycled fibre to life visually presented a unique design challenge: How do you translate a complex, full-scale illustration into a seamless mobile experience without sacrificing detail or performance?
Working in close collaboration with the Iktomi, Recover, and Kindera teams, we engineered custom responsive visual solutions. On the Process page, complex diagrams dynamically adapt across viewports without losing clarity. As users navigate the site, scroll-triggered animations bring key brand story points to life dynamically.
The savings calculator
To demonstrate the concrete impact of choosing recycled fibers, we built a bespoke Environmental Savings Calculator.
Behind a clean, effortless user interface lies a sophisticated calculation engine capable of processing multi-variable environmental impact data in real time — translating dense technical metrics into clear, compelling takeaways for potential buyers.
Integrations
A modern brand platform needs to drive measurable business operations, not just aesthetic appeal. To support Recover's inquiry and lead-handling workflows, we built a seamless, direct CRM integration across all digital entry points.
Every form submission on the site automatically syncs with their backend sales pipeline in real time. This automated pipeline ensures zero lead drop-off and empowers their team to respond to high-intent inquiries with maximum agility.