The Terry Turtle Co

Name: Kindera
Price range: $

The Terry Turtle Co. wants to stand out at the StationeryFest x CreativityFest 2026, so we forged them a new visual style to make them shine.

Project type: Design
Client since: 2025
Role: Brand and collateral

The brief

Working alongside the founders, Kindera has been helping The Terry Turtle Co. establish itself with a vibrant identity that reflects the unique spirit of the founders. As part of the journey, they decided to attend their first stationery exhibition as an exhibitor, and wanted to make an impact in their community.

The client

The Terry Turtle Co. was founded out of a love of Japanese culture, an obsession with stationery that culminated in an online store where Japanese stationery and original illustrated artwork sit side-by-side.

Roller banner

The Terry Turtle Co. went big for the exhibition and booked a double-space slot, which also meant there was double the space to fill with a branded backdrop.

We designed these extra-large (1.5 x 2m) roller banners that offer them a great way to promote their branding/messaging. Purposefully designed to be used individually or as a pair, the first of these banners shows their logo surrounded by a starburst pattern derived from original The Terry Turtle Co. sticker designs. Each sticker was redrawn as a scalable vector graphic (SVG), to ensure they can be scaled to a very large size without losing quality.

The second banner pushes the highly relatable messaging we conceived, replete with a cutesy play on the word ‘Turtally’ to emphasise — well, I hope you understand it without being told.

Postcards

As this was the first outing of their new identity, we created two types of ‘infill’ postcards for The Terry Turtle Co.:

The A6 thanks postcard is their standard order infill which accommodates a personalised message on the reverse.
The A7 order infill was designed for the StationeryFest x CreativityFest 2026, which contains a specific CTA to join The Terry Turtle Mail Club.

“Absolutely loving our new identity. Simon did not just create beautiful designs, he also wrote all the copy that resonates so well with our customers. He’s not just a designer who makes things look pretty, he creates amazingly successful collateral that communicates with its audience. Thank you.”
Ella & Kiran

T-shirts

Why shouldn’t The Terry Turtle Co. team look as good as everything else at the event? Now they can with their own t-shirt design that further promotes their brand identity.

Each t-shirt has its own message, written in a style that will resonate strongly with their customers. It demonstrates that they understand their passion as it’s theirs.

Stickers

As a company obsessed with stickers, it was only right The Terry Turtle Co. had its own sticker. Handy when packing their orders (which they do exquisitely BTW), but great for laptops too if you are Old School like me.