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Why Shopify’s AI is failing the accessibility test (and how to fix it)

A technical stress test of Shopify’s AI-generated alt text reveals a massive gap in digital inclusion. Learn how the #AltAtSource campaign is fixing the "source of truth" problem.

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A campaign graphic for #AltAtSource with a pale yellow background. The top half shows a screenshot of the Shopify image editor featuring a photo of female athletes at the 2017 World Athletics Championships. A large blue hand-drawn arrow points to a purple box titled "Suggestion," which displays the mediocre AI-generated alt text: "Athletes on a track with Toyota branding." At the bottom, large black serif text reads: "Shopify’s AI generated ALT text is meh!" The graphic highlights the contrast between high-stakes human achievement and overly simplistic automated descriptions.

Understanding the need for #AltAtSource through six real-world scenarios

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One week update: industry alignment for #AltAtSource is gaining momentum

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#AltAtSource — A campaign to fix the biggest gap in accessibility

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